Cap Tip to Amy

Presto, Instant Playground - NYTimes.com: Over the past few years, retailers have experimented with “pop-up” stores and restaurants — establishments open for a few weeks, or even just a single day, typically in a busy shopping corridor. Such projects aim to generate buzz while trying out a new product or marketing concept. They allow entrepreneurs to test ideas relatively cheaply and to capitalize on the excitement and urgency that go along with something new and scarce.

See also


Global Online Privacy