If this is the shocker, psychology has work to do for sure

The End of Groupthink | Psychology Today: (And this was a shocker) Better ideas come out of a brainstorming group when its members are told explicitly to be more imaginative, unique, and valuable. In other words, when brainstorming, don't turn off your critical faculties entirely, but don't focus on what you think will work, about what has worked before, or about what is familiar.

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