Should we see this as a sign - Pepsi Coke Facebook

Facebook engagement case study: Coca Cola v Pepsi | Social media agency | FreshNetworks London: "Pepsi has an average engagement rate of 0.06% versus Coca-Cola’s 0.04%.  What’s more,  Pepsi has a total of 180,050 interactions (posts and comments) to Coca-Cola’s 117,964, again proving their higher engagement levels. Part of the reason behind this is that Pepsi used a lot of pictures and images to engage with its audience during October, rather than just links and text, thereby helping to generate a lot of interactions with the page."

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Cap tip Susan

I don't prefer one or the other.

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