The Need To Make Content Discoverable

What Do Readers Want In A Digital World? | Business 2 Community: "The increasing use of smart phones, e-readers and tablets means that content is available anytime and anywhere. Readers want convenience, discoverability, and connectedness. Consumers turn first to online search to find content.  Thus, making content findable is critical and fundamental to a successful user experience.  Additionally, metadata is key to surfacing content when users are searching. Readers may look for a specific product in some cases but typically, they are more likely looking for an answer to a question, a solution rather than a specific book, magazine or other “container” of content.  Notably, some opportunities were also discussed; specifically the need for more searchability within certain published formats (eg. pdfs).  Importantly, the main take-home, regardless of challenges or successes, was the need to make content discoverable."

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