On Twitter, the White House asked its 2.6 million followers what $40 would mean to them, and Obama’s campaign Twitter account re-published the message to its 11.6 million followers — turning #40dollars into a trending hashtag. Macon Phillips, the White House director of new media, wrote on his Twitter account Tuesday night that responses were coming in at the rate of 2,000 per hour.
The White House even used the Storify platform to create a running narrative of answers it received on Twitter.
“#40dollars is half of my grocery budget for the week for my family.” one user wrote.
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