Advertising is the oil of cyberspace

Advertising is the oil of cyberspaceAdvertising is the motion towardAdvertising is the new economyEnveloping us all 
No longer is a brand a word it's usWe are an advertisement for ourselvesEven if we do not venture forthWe hear the call
Beware becoming porous and ephemeralDo not depend on what you can't avoidStand independent of the flowIts rise and fall 

Charles Sanders Peirce - Thinking in Threes