Cast the GOP in terms of risk.
Risk should become the keyword of the Democratic effort.
Democrats are
tolerant, helpful, and small-d democratic.
Equate the GOP with risk.
It is the damning truth.
For every $1000 anonymous GOP Super-PAC attack dollars
spent, convert one Republican
Make said convert the subject of a cinema verite video
At least one such video will be the signature verdict
on the GOP
Two simple, quality responses
State the risk
Fight the money with conversions