Semiotics is concerned with the good life because Triadic Philosophy aims at the good life.

SEMIOTICS
Semiotics is concerned with the good life because  Triadic Philosophy aims at the good life. This is because goodness is clearly understood  in Triadic Philosophy as the conscious avoidance of  what is demonstrably harmful. Conscious killing is the greatest evil. The greatest good is the achievement of  truth and beauty via the aesthetic grasp of,  and human creation of, a world in which  the possibilities of harm are minimized. Triadic Philosophy  understands Ethics as the object to which Reality (the referent) refers en route to the interpretants  which are our more or less aesthetic  attempts to form our reality. The ontological values of the Ethical are tolerance, helpfulness, democracy and non-idolatry.
Semiotics is among the tools  we have for articulating  the process by which signs  rising in Reality encounter the blunt truths  of the Ethical. This encounter influences our actions in the performative realm  of life as it is actually lived.
Signs can be anything at all. The dominant feature  of Triadic Philosophy  is that Ethics is understood as the realm  of secondness, to borrow a term from Peirce.   Understanding Aesthetics as the realm of thirdness marks Triadic Philosophy as an advance, called for by the arduous progress of the world  toward self-realization.
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