Semiotics is concerned with the good life because Triadic Philosophy aims at the good life.

SEMIOTICS

Semiotics is concerned with the good life because 
Triadic Philosophy aims at the good life.
This is because goodness is clearly understood 
in Triadic Philosophy
as the conscious avoidance of 
what is demonstrably harmful.
Conscious killing is the greatest evil.
The greatest good is the achievement of 
truth and beauty
via the aesthetic grasp of, 
and human creation of,
a world in which 
the possibilities of harm are minimized.
Triadic Philosophy 
understands Ethics as the object to which
Reality (the referent) refers
en route to the interpretants 
which are our more or less aesthetic 
attempts to form our reality.
The ontological values of the Ethical are
tolerance, helpfulness, democracy
and non-idolatry.

Semiotics is among the tools 
we have for articulating 
the process by which signs 
rising in Reality
encounter the blunt truths 
of the Ethical.
This encounter influences
our actions in the performative realm 
of life as it is actually lived.

Signs can be anything at all.
The dominant feature 
of Triadic Philosophy 
is that Ethics is understood as the realm 
of secondness, to borrow a term from Peirce.  
Understanding Aesthetics as the realm of thirdness
marks Triadic Philosophy as an advance,
called for by the arduous
progress of the world 
toward self-realization.

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