10/4/11

ATT's dysfunctionality fetish

How else can you describe an ad that shows a clearly hostile couple - no it isn't funny - inorder to sell one of its products. The woman looks like Martha Stewart on a very bad day. The guy looks nerdish and about ten years younger. She is bitchy. He voice-overs thoughts of marriage to someone else. Hartford used to do funny ads petty well. Brides flying across the screen. Whoever is doing these is obviously using research I cannot fathom.

RECCMENDATION Richard Gordon Quantum Touch

The Slow as Molasses Press