How else can you describe an ad that shows a clearly hostile couple - no it isn't funny - inorder to sell one of its products. The woman looks like Martha Stewart on a very bad day. The guy looks nerdish and about ten years younger. She is bitchy. He voice-overs thoughts of marriage to someone else. Hartford used to do funny ads petty well. Brides flying across the screen. Whoever is doing these is obviously using research I cannot fathom.
RECCMENDATION Richard Gordon Quantum Touch
The Slow as Molasses Press
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