4/12/12

Let's move to RISK messaging when talking of the GOP


From President Obama to me and a zillion others:
Now we know who we're up against -- a person who would rewind to the same failed economic policies that created the crisis, roll back the rights of women, and return to the social agenda of a century ago.
Is this the right message?
We cannot be sure the GOP will nominate "him".
But if this is correct how 'bout
Whatever the face the risk is the same. A risk of recession or worse. A risk of a return to the dark ages for women. A risk that seniors and children will lose everything.
To me the language of RISK whould dominate messaging when referring to the opposition
That gives us high ground and gives them nada nary an inch
We're not pleading, we're telling it exactly like it is

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