Quote:New York Mayor Bloomberg's new rules limiting sodas and other sugary drinks sold in restaurants, movie theaters, sports arenas, food carts and delis to 16 ounces has spurred a national debate. Should government limit our serving sizes? Bloomberg's rules do not prevent a person from buying two, five or 10 16-ounce sodas and drinking them all in one sitting. They just prevent a restaurant from selling that much soda in one cup. Stupid rule? Not if you know the history of supersizing.
The idea can be traced back to a man named David Wallerstein, who ran movie theaters in the 1960s. He tried method after method to get his customers to buy more than one order of popcorn. Nothing worked. Then he realized why: people thought they would look like pigs if they bought two popcorns. So he tried increasing sales a different way, by offering a jumbo size popcorn. The trick worked. Popcorn sales went up.
Nowadays, this profit-boosting trick is the standard at any movie theater. Some theater chains require cashiers to inform every customer that they can have the next size up for an extra quarter or two. It's a tiny amount of money to pay for a larger size of soda or popcorn, but for the theater, those extra few cents are nearly all profit. The labor costs them the same to sell you a small popcorn or a large one. The added cost of a box or a cup plus some syrup and water, or some popcorn, salt and seasoning is minimal. And you as the customer perceive this as a great value.
Wallerstein's brilliant idea might have stayed in his theater chain, but in 1968, he became a director of McDonald's. In the 1970s, the economy was not on McDonald's' side, and customers were visiting the restaurants less and less and then only buying very little. Wallerstein convinced the chain to offer larger sizes of fries to boost sales -- and, of course, it worked. Incredibly, the large size of fries from the late 1970s is the small size of fries today! The same is true of other menu items. The largest soda in 1955 was a mere seven ounces, smaller than the 12-ounce child size offered today.
You aren't seeing things and it's no accident. The sizes, portions, and varieties are bigger and better marketed. Another round of dubious 1st place blue ribbons the US has won.
Frangoulis and Theodorakis are joined by musicians, including two bouzouki players, and a very large audience that is completely familiar with the words. The audience joins in at Frangoulis' prompt.
This is my very favorite Theodorakis melody. Those who know Theodorakis only for his "Zorba" music are in for a treat. When I was in Athens in 1966, for a short period of study with Constantinos Doxiadis, I knew nothing of Theodorakis. But about five years later, my friend Irene Vassos sang "Sto perigiali" to us. I have never gotten the tune out of my mind.
Later, when Irene joined our group to form a travelling company performing "New Rain", I learned to pick out a …
To counter the invidious efforts of Karl Rove and the Brothers Koch, simple videos of everyday people expressing gratitude for specific results from specific things that the President has achieved will create a signature response that will turn the tables on the Super PACs.
There could be an intro that flags lies distortions and anonymous attacks as unreal and even criminal and a cut to what is real, recognizable and not anonymous I am (name). I have lived here in (name) for (time). Thanks to (President Obama's (name) Act ... and so forth for ten seconds. Close with a continuation of the story narrated over evocative images and simple acoustic music.
This would be a fantastic way to counter the attacks on the President. For every specific attack, a video that shows the truth. And grass roots people who intend to vote for the President.