Quote:New York Mayor Bloomberg's new rules limiting sodas and other sugary drinks sold in restaurants, movie theaters, sports arenas, food carts and delis to 16 ounces has spurred a national debate. Should government limit our serving sizes? Bloomberg's rules do not prevent a person from buying two, five or 10 16-ounce sodas and drinking them all in one sitting. They just prevent a restaurant from selling that much soda in one cup. Stupid rule? Not if you know the history of supersizing.
The idea can be traced back to a man named David Wallerstein, who ran movie theaters in the 1960s. He tried method after method to get his customers to buy more than one order of popcorn. Nothing worked. Then he realized why: people thought they would look like pigs if they bought two popcorns. So he tried increasing sales a different way, by offering a jumbo size popcorn. The trick worked. Popcorn sales went up.
Nowadays, this profit-boosting trick is the standard at any movie theater. Some theater chains require cashiers to inform every customer that they can have the next size up for an extra quarter or two. It's a tiny amount of money to pay for a larger size of soda or popcorn, but for the theater, those extra few cents are nearly all profit. The labor costs them the same to sell you a small popcorn or a large one. The added cost of a box or a cup plus some syrup and water, or some popcorn, salt and seasoning is minimal. And you as the customer perceive this as a great value.
Wallerstein's brilliant idea might have stayed in his theater chain, but in 1968, he became a director of McDonald's. In the 1970s, the economy was not on McDonald's' side, and customers were visiting the restaurants less and less and then only buying very little. Wallerstein convinced the chain to offer larger sizes of fries to boost sales -- and, of course, it worked. Incredibly, the large size of fries from the late 1970s is the small size of fries today! The same is true of other menu items. The largest soda in 1955 was a mere seven ounces, smaller than the 12-ounce child size offered today.
You aren't seeing things and it's no accident. The sizes, portions, and varieties are bigger and better marketed. Another round of dubious 1st place blue ribbons the US has won.
Frangoulis and Theodorakis are joined by musicians, including two bouzouki players, and a very large audience that is completely familiar with the words. The audience joins in at Frangoulis' prompt.
This is my very favorite Theodorakis melody. Those who know Theodorakis only for his "Zorba" music are in for a treat. When I was in Athens in 1966, for a short period of study with Constantinos Doxiadis, I knew nothing of Theodorakis. But about five years later, my friend Irene Vassos sang "Sto perigiali" to us. I have never gotten the tune out of my mind.
Later, when Irene joined our group to form a travelling company performing "New Rain", I learned to pick out a …
Stephen C. Rose (1936-) was born in New York City and raised there. He currently lives there. He was educated at Trinity, Exeter, Williams and Union Theological Seminary. He served in the Student Interracial Ministry in Nashville. He founded and edited the prize-winning Renewal Magazine in Chicago and studied with C. A. Doxiadis in Athens. His first books "The Grass Roots Church" and "Who's Killing The Church" established him as a prominent critic of American Protestantism and American religion. He was and remains a civil rights activist. He has interviewed and done in depth pieces on Saul Alinsky and Martin Luther King, Jr. He won awards for editorial courage and for two documentary films. He has written and published many songs and musical works including "We Are All Americans". During the late 90s and early 2000s he worked for UN agencies, most recently editing CHOICES Magazine at UNDP. Since 2000 he has written several books for distribution via K…